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Retail chains & franchises

The shelf drifts from the plan every week. Someone has to notice.

Applied AI for multi-store retail: shelf checks from phone photos, store audit review, and the questions shoppers ask at 9 pm. One supermarket chain in Thailand runs three of these tools.

Live with a client

What's running today

A premium supermarket chain in Thailand. Staff photograph the shelves on a phone. Overnight, every product is matched against a 32,000-SKU catalogue and the store's sales, and each store gets a morning worklist ranked by what the gaps are costing.

Shelf check · Store 04 · Aisle 7, snacks & biscuits
A staff phone photo of a snack aisle: empty Pocky, Pringles and Doritos facings, and a Coke can in the Pringles rowPhoto · 21:48 · staff phone
Planogram · 4 shelves14 of 20 facings match
1OreoOreoOreoPockyPocky
2KitKatKitKatPockyPockyPocky
3PringlesPringlesPringlesPringlesPringles
4Lay'sLay'sDoritosDoritosDoritos
Pringles, shelf 3 · 2 facings empty฿2,400 / day
Pocky, shelf 2 · 2 facings empty฿1,150 / day
Doritos, shelf 4 · 1 facing empty฿620 / day
Pringles, shelf 3 · a Coke can in the slot฿380 / day
Matched against 32,141 productsSend to store
The work

What we build here

Three of these run for a client today. Each one is labelled, so you know what's live, what's being built and what's open.

Retail chains · what we build
Shelf & planogram checksLivePhone photos in, a ranked worklist out. No new cameras, no new hardware. Each gap comes with the shelf, the product and the sales it is costing.
Shopper conciergeLiveAnswers shoppers in Thai, suggests from the real catalogue, and hands over to staff when a person should take it.
Promo bannersLiveBuilt from the live campaign list and real product photos, in the chain's own layouts. Marketing approves; the tool does the resizing.
Store audit reviewPlaybook readyReads the photo checklist each store submits, flags what was skipped or wrong, and writes the area manager's weekly summary.
Franchisee questionsPlaybook readyAnswers 'how do we…' from your operations manual on WhatsApp, and says which page the answer came from.
No new software

Plugs into the systems you already run

These are the systems teams in this industry usually run. Yours may differ; that's fine.

Connections
Google DriveShelf photos from store phonesWorks with
SAPPlanograms, catalogue and sales read nightlyWorks with
Google SheetsMorning worklist per storeWorks with
LINEShopper questions answered in ThaiWorks with
ShopifyPromo banners and product pagesWorks with
No new software

Your team keeps working where it works

The work arrives in the inbox, sheet or system they already check. No new logins, no training day. If you run something not listed here, we connect to that instead.

Why it matters

The work that falls through the cracks

A planogram is set at head office and starts drifting the day it reaches the store. Products get moved, facings get borrowed, a price tag goes missing. Nobody notices until the next store walk, if there is one.

The people who could fix it are busy running the store. So the gap stays there, quietly selling nothing, and head office finds out from the monthly numbers.

Where we'd start: shelf check: one category, 10–20 stores

The correct answer is already on the planogram, the photos come from phones staff already carry, and the result shows up in sales within weeks. One job, one number, live in 4–6 weeks. If it moves the number, we add the next one.
Playbook · No. 0592

Shelf check: one category, 10–20 stores

Time to live
4–6 weeks
Measured on
Gaps found and fixed per store, per week
Graded
Monthly, on your real cases, failures listed
Hand-off
What it can't settle goes to a person
Livethis sector
Honest fit check

This isn't for you if…

We'd rather say so on the first call than after you've paid for anything.

  • You run fewer than about ten stores. A person with a checklist is cheaper.
  • You want a new POS or inventory system. We work alongside yours.
  • You need it live in two weeks. Matching your catalogue takes longer than that.
  • Nobody owns the planogram today. Fix that first; we'll still be here.

Tell us the job your team hates. We'll tell you if AI can do it.

A 30-minute call with the people who would build it. No technical knowledge needed: just describe the job, how often it happens, and how you check it's done right.